Free June 2018 Workshop:

Trailblazing Your Content Marketing Strategy w/ Justin Champion!

In this workshop you'll learn how to efficiently create a resource-driven website page by identifying a series of topics you want your business to rank for on search engines. 

You'll finish the training with a mindset of how to manage your short-term marketing calendar to achieve long term content marketing strategy goals.  

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On Tuesday, June 26, learn best practices from the Principal Inbound Professor, Justin Champion from HubSpot Academy

Justin Champion has been a digital marketer since 2009, and currently serves as the Content Professor for HubSpot Academy where he created the Content Marketing Certification, a globally recognized course.

Justin expanded the Content Marketing Certification into his first book, Inbound Content, which is a comprehensive how-to guide on becoming an effective content marketer. Justin is a digital nomad, and works full-time from the open road, creating value from anywhere he can find a wireless connection. 

 

The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately. 

Learning outcomes:
  • A clear content mission statement.
  • Identified a head term to help align your content planning efforts.  
  • Identified five core topics with which to create content around.
  • Identified a list of subtopics for one core topic.
  • Understand HubSpot resources to continue learning and receiving support.

WHEN: 
Tuesday, June 26, 2018

AGENDA:
9:30 AM:
Registration, Networking & Snacks

10:00 AM: Marketing Workshop

12:00 - 12:30 PM: Networking & Event Concludes

WHERE: 
WindFarm Marketing Office

920 Reserve Dr., #180

Roseville, CA 95678

 

WHO SHOULD ATTEND: 

You’re familiar with the Inbound Methodology, buyer personas, and the buyer’s journey. You know how to blog, create website pages, emails, and social messages, but you’re not quite sure how to manage or focus your long term content marketing strategy.
 
You’ve admired it when companies like HubSpot publish lots of helpful content on a regular basis, but you’re not sure where to start when it comes to identifying what content might be most effective for your inbound efforts — nor how to plan and create it on a regular basis.