Hi there HUG attendees and blog readers!
Thanks for coming out (or reading about!) our June HUG meetup at Outlet Coworking in Midtown Sacramento. The discussion of the night—Buyer Personas.
Building and maintaining buyer personas is like having an editor for your marketing campaigns—they can warn you when you become too product or company specific and guide you toward salvation—the needs and context of your buyers.
Presenting first was Tessa Bicard, Inbound Marketing Consultant from WindFarm Marketing.
Intro to Buyer Personas
In her presentation, Tessa outlines a few key points:
- What are Buyer Personas?
- The Connection to your Marketing
- Does my Business Need Buyer Personas?
To request Tessa's presentation slides, please email her at firstname.lastname@example.org.
Next up was Kimberly Burns, also an Inbound Marketing Consultant from WindFarm Marketing.
Buyer Personas: How To
In her presentation, Kimberly outlines a few key points:
- The Process of Developing a Buyer Persona
- Why are Buyer Personas so Important?
- How to Create your own Buyer Persona
"Your clients can be a great source for info on personas, but they can also be biased. Be careful!" - Kimberly from @TeamWindFarm— Sacramento HUG (@SacramentoHUG) June 30, 2017
To request Kimberly's presentation slides, please email her at email@example.com.
We hope all those that attended enjoyed the content and will be back for more!
If you're new around here, please subscribe to our blog for updates about our next event. See you soon!