The Sac HUG Blog

Thought leadership content concerning inbound marketing in the city of trees.

Trailblazing Your Content Marketing Strategy with Justin Champion [video]

Posted by Logan Mayville

Jun 12, 2018 8:43:29 AM

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Topics: Inbound Marketing, Sacramento HUG Events

February Event Re-cap—Inbound Marketing For Event Promotion

Posted by Logan Mayville

Mar 5, 2018 4:50:44 PM

For our February HUG event, Event Marketing - Getting Your Online Audience to Register for In-Person Events, we had special guest Sonya Bradley, CMO of Visit Sacramento, share her experience overseeing inbound marketing techniques to sell tickets for the USA Track and Field Championship in June 2017. 

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Topics: Sacramento HUG Events

November Event Recap - Using Email to Become a Better "Smarketer"

Posted by Logan Mayville

Dec 7, 2017 9:23:15 PM

 

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Contact ≠ Lead: The Immutable Law of Inbound Marketing

Posted by Logan Mayville

Nov 20, 2017 8:58:58 AM

Inbound marketing isn’t easy—it’s hard work.

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Topics: Inbound Marketing, Sacramento HUG Events

Take Your "Smarketing" to the Next Level [HUG Event]

Posted by Logan Mayville

Oct 25, 2017 2:43:03 PM

Sales + Marketing = Smarketing

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Topics: Sacramento HUG Events

Sac HUG June Meetup Recap - Buyer Personas

Posted by Logan Mayville

Jul 6, 2017 12:08:17 PM

Hi there HUG attendees and blog readers! 

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Topics: Sacramento HUG Events

Sac Biz Journal to Host #Connectionopolis Featuring a Panel of Experts Discussing Data and Metrics

Posted by Kimberly Keyes

Jun 9, 2017 6:02:26 PM

The Sacramento HubSpot User Group is excited to share Sacramento Business Journal’s upcoming #Connectionopolis, a panel discussing data, metrics and ROI - oh my! 

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Content Marketing Q&A With Tod Hirsch [Part 2]

Posted by Logan Mayville

Apr 26, 2017 2:58:15 PM

 

This blog post is continued from Content Marketing Q&A With Tod Hirsch [Part 1]...

The date of our latest Sacramento HUG meetup was March 16, hosted at Blast Analytics and Marketing in Rocklin. Our fireside chat between Tod Hirsch and Josh Unfried was a huge hit with the audience.

In case you missed the conversation, you're in luck! I've typed out a transcription of the word-for-word conversation (Not really, this has been edited, but you get the idea) that took place.

Here is Part II of the content marketing discussion; just a taste of what you'll get when you hop on board with the Sac HUG—it's free!

JOIN THE SACRAMENTO HUG 


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Topics: Sacramento HUG Events

Content Marketing Q&A With Tod Hirsch [Part 1]

Posted by Logan Mayville

Mar 28, 2017 2:37:18 PM

 

The date of our latest Sacramento HUG meetup was March 16, hosted at Blast Analytics and Marketing in Rocklin. This event was all about content.

Let's face it—HubSpot (or any other marketing automation platform) doesn't come loaded with strategic, well-written content. You have to do it yourself, or hire somebody to do it for you, which means time or money, so you want to squeeze as much value as possible out of your content. 

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Topics: Sacramento HUG Events

The 'Write' Stuff For Your Marketing Funnels [March HUG Seminar Details]

Posted by Logan Mayville

Mar 6, 2017 2:06:46 PM

Funnels, buyer journeys, customer maps… we know the pieces involved with inbound marketing but what do you actually publish? And does it matter what you write?

The answer to that is likely hidden in your conversion rates. Marketers who embrace their customers and understand their various paths to sales will tell you, "Yes, a marketing funnel is a indeed real thing," and "Yes, you can improve conversion rates by acknowledging it and creating relevant content."

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Topics: Inbound Marketing

 

We are the Sacramento HUG, a group of Inbound Marketers mastering the HubSpot platform.
 
 

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Contact our HUG Leaders

Alycia Deus
alycia@windfarmmarketing.com 

Logan Mayville
lm@loganmayville.com